Gain Theory Names New EMEA Leader

WPP's marketing foresight consultancy Gain Theory has promoted Alan Bloodworth to the role of Chief Executive Officer for Europe, Middle East and Africa.

Launched last year to bring together analytics, technology solutions, and consumer research and insight capabilities from around the group, Gain Theory now has a team of 200 from data, technology, marketing analytics and effectiveness disciplines working at its hubs in New York, London, and Bangalore. Bloodworth (pictured) previously served as the firm's Managing Partner in EMEA, before which he spent more than fourteen years at WPP's marketing effectiveness consultancy Ohal, working across a wide range of projects including measurement of marketing activity impact on sales, awareness modelling, and loyalty card data modelling.

In his new role, Bloodworth takes responsibility for the consultancy's existing clients with particular emphasis on growth throughout the region. He will succeed and report to WW CEO Manjiry Tamhane who comments: 'Alan has been instrumental to the growth of our business in the key market of EMEA. Through his high-touch consulting approach, Alan's experience has seen him guide clients to solve critical business questions in a wide variety of markets and industry sectors, from understanding and optimising the impact of marketing on KPIs, through to shining a light on high value customers'.

Web site: www.gaintheory.com .