Grass Roots and QuestBack Debut Tune Feedback Tool

Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback.

Combining Grass Roots' customer experience (CX) expertise with Questback's technology, Tune has been designed for brands that already use CX approaches, but don't have large budgets or in-house capabilities. The tool offers surveys which the firms say generate high volumes of feedback; along with real-time reporting and alerts for customer-facing staff. It is supported by customer experience specialists, to help clients identify quick wins and priorities.

QuestBack SVP Nils Stangnes says Tune has been developed to counter the complexity and costs for midsize brands running programmes to listen and act on consumer feedback. Jamie Thorpe, Commercial Director at Grass Roots, adds: 'There's nothing like it out there in the market at the moment, so if you're looking for a first-rate voice-of-customer programme that truly delivers ROI, Tune is a must-see. Quality has finally become affordable'.

Web sites: www.grassrootsgroup.com and www.questback.com .