FocusVision Adds Survox IVR to Decipher Surveys

In the US, research technology firm FocusVision has integrated the Survox IVR (interactive voice response) multi-mode survey tool into its platform, to enable users of its Decipher survey software to add automated phone interviewing to any online study.

Survox IVR allows market researchers to hear the voice of the customer describe an experience or offer an opinion, with recordings used to enhance reports which can be shared across service teams. Through the partnership, a Decipher online survey can be fielded as an automated phone interview with all data from either mode populating the Decipher database.

For inbound surveys, after a point-of-sale transaction, a retailer can include at the bottom of the receipt an invitation to an automated phone interview (IVR) and a URL to a web survey to record the customer's experience. In the case of an outbound-driven survey, 'Survox IVR for FocusVision' can extend the reach of online surveys by recruiting respondents from under-represented groups into the study.

FocusVision CTO Jayme Plunkett (pictured) comments: 'The power of voice in enriching quantitative data and providing added perspective is well recognized. With Survox IVR, we extend the value of the FocusVision Decipher platform, and build upon our overall goal of linking qualitative and quantitative research to achieve deeper customer insights'.

Web sites: www.focusvision.com and www.survoxinc.com .