Cello Health Insight Names Munro Joint Head of IQ

London-based Cello Health Insight has appointed former Kantar Health exec Duncan Munro as Joint Head of 'IQ', its specialist quantitative research practice.

The Cello Health business, launched in 2014, comprises Consulting, Communications and Insight divisions. Munro (pictured) joins the last after more than three years as a Director at The Research Partnership, having begun his career with the firm in 1999, before moving to Kantar Health, where he worked for twelve years and latterly served as Group Director. His specialist experience includes segmentation, realistic demand assessment (including a variety of conjoint and trade-off approaches) and multiple stakeholder pricing research.

In his new role, Munro will work alongside former Kantar Health colleague Gracie van Kemenade, who joined Cello Health Insight in 2012, and now serves as Group Director and Joint Head of the IQ Practice. Commenting on the appointment, van Kemenade said: 'This strategic appointment brings additional senior level expertise to the IQ team as we continue to grow. Duncan's experience offers a valuable perspective of our clients' complex quantitative business challenges. I look forward to working together and am very excited for the future of IQ'.

Web site: www.cellohealthinsight.com .