SoapBoxSample Launches DocThought Physician Panel

SoapBoxSample, the online sampling division of US-based data collection firm ISA, has launched a new physician panel called DocThought.

Formed in October 2012 as a standalone online sampling company, the business offers a combination of resources from opt-in panels to social media and live sample. Its flagship offering is the proprietary MySoapBox panel, and the firm recently introduced a passive metering app called MySoapBox Meter, which tracks web browsing and app usage behavior on respondent's smartphones, tablets and desktops. Earlier this year, parent company ISA acquired community insight platform icanmakeitbetter.

SoapBoxSample's new panel offers access to a network of medical professionals, who have agreed to provide feedback on a variety of medical products and services. When registering to join the panel, physicians are required to provide their medical ID number, and the information collected upon registration enables clients to segment by specialty, type of practice, ailments treated, and medications prescribed.

Chief of Operations Jacqueline Rosales states: 'Access to high quality physician sample continues to be a void in the space. SoapBox continues to focus on the 'what's missing' to meet the ever-growing needs of clients. Recognizing the market needs, and building our portfolio of services around those needs, continues to fuel our growth as an organization.'

Web site: www.soapboxsample.com .