Nine Launches Audience Sync and Match Tools

Australian media group Nine has launched two new data products, Audience Sync and Audience Match, enabling clients to activate their own audience segments and match customer databases against more than fifteen million active unique user accounts.

Nine's digital network includes nine.com.au and 9News, as well as Microsoft MSN products Skype and Outlook. The new Audience Sync tool allows advertisers or agencies to use their own data management platform to identify and target customer segments in real-time across the network. Audience Match enables advertisers to develop marketing strategies that reflect customer purchase history, reward brand loyalty, upsell and cross-sell products, while potentially acquiring new customers through audience expansion modelling.

Alex Parsons (pictured), Chief Digital & Marketing Officer, comments: 'As a publisher, our role is to connect advertisers with the right audience, at the right time, in a way that creates a meaningful outcome for both parties. By shifting the focus away from siloed data to using all types of data in a harmoniously and productive fashion, these new data products enable a scalable, yet relevant conversation with consumers around a brands product or service like never before'.

Web site: www.nineentertainment.com.au .