Digital Signage Targeting Tool Launched

Android-based digital signage company NoviSign has hooked up with analysis firm Seemetrix to launch a solution which ensures an ad reaches its target audience, while analyzing consumer reactions in real-time.

Seemetrix collects real-time data on the age and gender of digital signage viewers, as well as the duration, date and time of views. Integrating this with NoviSign's cloud-based digital signage platform allows the most appropriate ads to be displayed to the person standing in front of the screen and camera, the firms say.

Irina Magdenko, Seemetrix Project Manager, says set-up is simple: users of the platform only need to install an app on an existing Android device, and add a webcam.

Web sites: www.seemetrix.net and www.novisign.com .