Growth Grant for Location Tech Firm sensewhere

Indoor positioning solutions specialist sensewhere has received a £1.4m grant from Scottish Enterprise, which it will use to add staff and further develop its location software.

A spin-out from the University of Edinburgh, sensewhere offers technology which locates mobile devices in areas where GPS and other Wi-Fi positioning coverage is inadequate - including shopping centres and airports. Through the exploitation of all available location data, retail clients are able to analyse shopper behaviour, location, inventory and trends.

The grant will be used to hire for seven new jobs at sensewhere's headquarters in Edinburgh; while supporting the enhancement of its technology. CEO and co-founder Rob Palfreyman (pictured) comments: 'The likes of shopping malls often have little or no signal but with our software, retailers and brands can connect with customers through location-based advertising in a way that's simple, fast and accurate. On top of opening up a number of jobs and protecting existing posts, this grant will help us cement our commitment to Edinburgh as our centre of excellence for research'.

Web site: www.sensewhere.com .