Buss to Drive European Push for Yext

US-based location data management firm Yext has appointed former Criteo MD Jon Buss as Managing Director of its recently launched UK and Northern Europe operations.

Yext has offices in McLean, VA, Chicago, New York and London, and offers a proprietary service called Location Cloud, allowing companies to manage location data across their web sites, mobile apps, and internal systems, as well as maps, social media networks, directories, and search engines.

The firm recently opened its Northern European headquarters in London, and Buss (pictured) has joined the UK office from ad targeting and retargeting specialist Criteo, where he served as MD for the UK and Northern Europe. Prior to this he spent more than five years at Experian, latterly as MD, Digital for Experian Marketing Services, and earlier as General Manager of consumer insights business Experian Hitwise.

Yext CEO and co-founder Howard Lerman comments: 'Like the rest of the world, the UK and Northern Europe are witnessing an unprecedented change in consumer behaviour due to the rise of mobile technology. By expanding our operations, we're making it easier for businesses of all sizes to manage their location data at scale and focus on building stronger relationships with their customers. Jon's appointment will help accelerate our expansion into Europe, and we leverage his extensive experience to help us achieve our ambitious growth plans'.

Web site: www.yext.co.uk .