Nielsen Debuts CPG Space Optimization Tool

In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance.

The cloud-based platform has been developed to help manufacturers with their strategic planning and retailers with store-level execution. The ASO engine combines retailer and market data with a combination of capabilities including assortment planning, merchandising strategy, planogram management and workflow services.

Doug Bennett (pictured), SVP, Sales Effectiveness, comments: 'We have listened to our clients' struggles around maximizing the balance between demand and supply in the joint business planning process. Our end-to-end solution links demand-based assortment analytics with space-aware merchandising inventory models for executable, collaborative plans that yield real incremental growth among our partners'.

Following its initial release in the US, the solution will be rolled out in seven markets around the world including: Canada, Italy, Germany, Spain, Netherlands, the UK, and New Zealand.

Web site: www.nielsen.com .