Ayuda Launches Location-Based Ad / Analysis Firm

Montreal, Canada-based out-of-home (OOH) ad software firm Ayuda has launched a company called AYUDA[x], which will analyze geospatial datasets to understand where consumers are, have been, and are going - enabling marketers to target them with mobile ads.

The AYUDA[x] platform accesses data feeds from sources including mobile exchanges, cellular and beacons. It includes a cross-screen ad server that can shift mobile impressions to DOOH (digital out-of-home) screens in real-time and analyze massive spatiotemporal datasets; and it uses geo-fences to tag devices that are physically observed in places of interest. It then delivers ads in real-time to mobile apps on devices while inside the geo-fences, and retargets those same devices after they leave the geo-fences on both mobile apps and DOOH screens.

Andreas Soupliotis (pictured), CEO of both Ayuda and AYUDA[x], comments: 'We've finally cracked location-based mobile marketing. Digital marketers are now empowered to target their desired audience based on past and present location, which is, after all, the ultimate cookie'.

Web sites: www.ayudasystems.com and www.ayudax.com .