Boxclever Launches Analytics Support Firm

Leeds, UK-based full-service agency Boxclever has launched a new company called Whizzbox Analytics, providing a dedicated team of analysts who will work alongside agency clients at each stage of the research process.

Set up in 2010 by former Nunwood execs Kathryn Boxall, Sam Gardner and Claire Boorman, Boxclever specialises in areas such as proposition development and pricing, brand strategy, customer experience, segmentation and marketing effectiveness, and last year launched a Marketing Effectiveness business.

The new Whizzbox division has been set up to support other agencies with expert advice, materials, and specialist training seminars. Analytics Director Dean Tindall (pictured), who recently joined from Nunwood and is now a member of the Whizzbox team, comments: 'We understand that clients need commercial direction and outputs which are easy to understand - not abstract statistical concepts and equations. Our aim is to provide agencies, who do not currently have advanced analytics capabilities in house, with access to a team of analysts who are approachable, commercially focussed and highly skilled in this field'.

Web sites: www.boxcleverconsulting.com and www.whizzboxanalytics.com .