New Company Taps AI for Efficient Insights

Australia-based former Y&R Chief Executive Jason Buckley has formed a new firm, ai.agency, combining creative expertise with artificial intelligence to devise 'engaging narratives' for clients without the need for traditional market research.

Buckley (pictured) has recruited a number of senior figures to help run the company, according to www.mumbrella.com.au : former Telstra Director of Brand and Innovation Mark Collis in Australia and former regional McCann strategy lead Dave McCaughan in Bangkok, while Troy 'Tex' Miller will be US lead and Tokyo-based Jason T. Ayers, founder of recruitment firms AdMark Asia Group and Sector Five, takes charge of Business Development and Recruitment.

Buckley comments: 'We have been talking about big data and leveraging data for a long time, but there is so much noise...AI is the next wave. With the pressure of price and time it is a very efficient way of getting insights into data and into our world'.

The company starts with a presence in Sydney, Bangkok, Tokyo and Dallas, and its web site is at www.ai.agency .