Analytics Firm Metamarkets Gets Growth Funds

In the US, real-time big data analytics platform Metamarkets has closed a $14.25m credit facility, which it will use to expand its engineering team and invest in its data processing infrastructure.

Based in San Francisco and New York, Metamarkets provides buyers and sellers of programmatic advertising with an SaaS solution which identifies demand trends across demographics, geographies and other audience profile data.

The firm's new credit facility with Wellington Financial and City National Bank adds to a $15m funding round which closed last year. CEO Mike Driscoll (pictured) comments: 'It's the first inning in the digital transformation of a $684 billion global industry for marketing, spurred by data and algorithms. This capital will be directly invested in expanding the team and technology behind our real-time data processing infrastructure, which handles 100 times as many transactions each day as the New York Stock Exchange'.

Web site: www.metamarkets.com .