Partners to Provide Real-Time Location Data

In the US, mobile engagement platform SITO Mobile has partnered with digital out-of-home (DOOH) targeting specialist Ayuda[x], to provide real-time mobile location data to ad agencies and brand marketers.

SITO Mobile says its marketing platform provides access to more than 98% of US mobile consumers via more than 200,000 popular apps. In addition, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms. Software from its new partner Ayuda[x] is used by marketers to target consumers by delivering ads to mobile devices and DOOH screens, through the analysis of massive geospatial datasets to understand the movements of consumers now and in future.

Through the partnership, SITO Mobile will provide Ayuda[x] with analytics, audience insights and attribution in relation to DOOH campaigns. Mike Gamaroff (pictured), SITO Mobile's SVP Channel Strategy says advertisers can now improve their campaign performance when running mobile and fixed out-of-home media placements together on one common audience dataset.

Web sites: www.sitomobile.com and www.ayudax.com .