Lenati Hires Customer Insights and Analytics Directors

In the US, Seattle, WA-based marketing and sales strategy consultancy Lenati has appointed David Dorrian as Director of Research, and Jonathan Adler as Director of Analytics.

Dorrian joins from digital agency Tahzoo Worldwide, where he served as Director of Insights. Prior to this, he was Director of Research at data-driven marketing agency Yesler, and he worked in London as a Research Analyst at FreshMinds and Junior RE at Conquest Research. Adler previously served as Lead, Advanced Analytics at regulatory compliance specialist Promontory Growth and Innovation, before which he held senior client-side analyst roles at The Boeing Company and Vistaprint.

In their new roles, the pair will oversee customer research, customer data analysis, and predictive analytics. Marc Steiner, Partner and Head of Lenati's Customer Insights and Analytics Practice comments: 'Understanding how customers think, feel, and act is crucial to formulating effective strategy. We are in a unique position to conduct research and analysis that translates directly into actionable recommendations for our clients'.

Web site: www.lenati.com .