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Class Action over Facebook Video Ad Overclaims
Facebook is being sued by three advertisers following its recent overstatement of the time users spend watching its video ads.
According to www.mediapost.com , Tom Letizia, Mark Fierro and Greg Agustin filed a class action suit against the social network towards the end of last week in the US District Court for the Northern District of California, claiming the company 'induced' them to purchase video ads, and at a higher price, by inflating the average time spent watching video ads by between 60 and 80%.
Facebook owned up to the mistake in September, but said billing would not be affected. The plaintiffs say the stats made video ads appear more successful than they actually were - in breach of laws of the State of California concerning unfair and fraudulent business conduct. They seek monetary damages and attorney's fees.
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