Nielsen Launches Shopper Essentials Suite

Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories.

The launch provides clients with an online platform through which to make real-time decisions about consumer shopping preferences. This suite brings together Nielsen's existing Store Choice Drivers and Category Shopping Fundamentals tools on a single platform, and offers the firm's Digital Shopping Fundamentals solution for the first time. Store Choice Drivers provides a complete analysis of why shoppers choose one store over another; Category Shopping Fundamentals provides clients with information to understand what may drive category purchase decisions, and Digital Shopping Fundamentals allows clients to understand shoppers' eCommerce path to purchase.

Hin-Lo Lau (pictured), VP Consumer & Shopper Analytics US, comments: 'With our comprehensive shopper insights we're providing clients with the confidence to take swift, decisive action to cultivate business both online and offline. For manufacturers this means you are equipped with the confidence to build stronger relationships with your retailer partners, and win over shoppers. If you're a retailer, it's about growing your customer base through category activation in-store and digitally'.

Web site: www.nielsen.com .