Mindshare Aus Research Head Leaves for Ipsos Connect

In Australia, former Mindshare Head of Research & Insights Liz Harley has joined Ipsos Connect, the global group's media and audience division, as Managing Director. The firm has also promoted Head of Business Development Brian Hogan to Executive Director of its emma unit, reporting to Harley.

emma (Enhanced Media Metrics Australia) is the audience currency funded by the Australian newspaper industry and conducted by Ipsos Connect.

Harley (pictured) brings twenty years' experience in consumer, media and advertising research, starting in the media department of London agency KHBB, and then moving into media research, working at BMRB (TGI) in London. She moved to Sydney to join TNS and then Millward Brown before working for Mindshare.

Hogan also worked in advertising, in firms including Grey Group in the 1990s, before spending eleven years as General Manager of Regional TV Marketing, based in Sydney. He joined Ipsos in May 2013 as Senior Commercial Manager.

Ipsos ANZ CEO Simon Wake says Harley has spent 'nearly a decade at the leading edge of the recent revolution in digital media and advertising', and comments: 'Liz's role will include leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of emma'. He adds: 'I would also like to congratulate Brian on his new role leading emma, as we continue to position emma as the best cross platform audience insights metric in the country'.

Mindshare CEO Katie Rigg-Smith told news site www.mumbrella.com.au the agency is recruiting a replacement for Harley, in a role changed to add more analytics.