Market Track Taps Nielsen Data for Feature Ad Info

In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion.

The product tracks which ads were deployed; how well they performed (by mapping them with sales); and how they compare to competitor activity. The tool can be used as a standalone solution or in conjunction with Nielsen sales effectiveness models, tools and consulting to analyze the effectiveness of existing ad attributes against sales. Clients will also be able to view performance over time, to determine optimal ad characteristics (placement, offer type, ad type, etc.) and make better decisions around annual planning, seasonal reviews or competitive deep dives.

Dennis Moore (pictured), President of Market Track, comments: 'By merging Nielsen product sales data with Market Track feature ad data in one turnkey solution, our clients will be able to spend less time on data management and more time analyzing their promotional ad effectiveness'.

Web sites: www.markettrack.com and www.nielsen.com .