Sidetrade Buys Predictive Analytics Firm BrightTarget

Paris-based predictive software platform Sidetrade has acquired UK predictive analytics platform BrightTarget, for an undisclosed sum.

BrightTarget's machine learning software analyses historic customer transactions and behavior; and incorporates additional insight gathered from press articles, social media and corporate web sites. Users can define the customer lifetime value (CLV) anticipated from the future relationship between a business and a customer. In addition, the solution promises to identify those clients most likely to be lost by a company, and track the best opportunities for up-selling / cross-selling to existing clients.

Olivier Novasque (pictured), CEO of Sidetrade, comments: 'We've been hugely impressed by the power of BrightTarget's algorithms. To have the ability to precisely identify - in more than seven out of ten cases - those customers with the greatest risk or those who hold greater business value for you carries an immense advantage for any company. The combination of BrightTarget and Sidetrade will enable our clients to generate more upstream business opportunities'.

Web sites: www.sidetrade.com and www.brighttarget.com .