Out of the Blauw: SPRINT Takes Own Office Space

In the Netherlands, Blauw Research's new product development agency SPRINT has opened an office in the Groothandelsgebouw building, in the centre of Rotterdam.

The SPRINT brand was rolled out earlier this year, to offer agile project management principles, requiring consistent customer, management and team input to help with new product or service development, innovations and campaigns. To manage the process, 'scrum teams' are in place to analyse and adapt the product under development; and SPRINT also provides organisations with advice and training on how to integrate customer feedback into their scrum projects.

Het Groothandelsgebouw (the Grand Trade Building) stands next to Rotterdam Central Station. Anke Bergmans, Product Lead at SPRINT, says there are a wide range of start-up companies located on the same floor, which is helping the team 'look outside our usual scope of work'.

Web sites: www.blauw.com and www.sprint-insights.com .