NPD Adds VR/AR Headset Sales Tracking Data

Retail information firm The NPD Group has launched what is says is the first service providing sales data for the virtual and augmented reality (VR/AR) headset market.

The service includes historical data from the past twelve months, analyses brand and item sales, and should help retailers and manufacturers to understand what products are most appealing to consumers at a time of significant growth for the category.

Ian Hamilton (pictured), the Group's President, Technology Sector comments: 'In such a young category, it can be extremely challenging for manufacturers and retailers to gather the information needed to make the most informed business decisions. However, we can now deliver the information they are looking for to better understand the size and traits of the US VR/AR market, allowing them the opportunity to make strategic choices to grow their business'.

Web site: www.npd.com .