New Criteo Service Offers Tailored Ad Content

Paris-based ad targeting and retargeting specialist Criteo has launched patent-pending ad creation technology called Kinetic Design, to deliver ads that are contextually optimized for each consumer.

Criteo uses predictive software combined with insights into consumer intent and purchasing habits, to deliver targeted ads in real time. Last year, it acquired DataPop - a US firm which tailors online ads based on individual consumers' demographics, location and intent.

The new Kinetic Design offers 'virtually unlimited personalization' with seventeen trillion visual ad variations. Each client's brand identity and ad requirements are met through a machine-based framework that specifies the visual presentation, and ads are rendered in real-time without the need to define ad sizes or layouts upfront. This capability is offered in addition to Criteo's product recommendation feature, which ensures ad content is also tailored to each consumer's real-time shopping interest. The firm says the unlike some products which use broad segmentation and historical A/B testing, Kinetic Design uses real-time insights to personalize every impression for each individual consumer in a session.

Patrick Wyatt (pictured), SVP, Product Management, comments: 'Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation'.

Web site: www.criteo.com .