Neustar to be Acquired for $2.9 Billion

Real-time information and analytics business Neustar is to be acquired by a private investment group for approximately $2.9 billion. An affiliate of fund manager GIC will also invest in Neustar and will become a minority owner of the company after the transaction has closed.

Neustar uses data science, programmatic ad buying and proprietary first party data assets to offer cross-platform ad targeting services for clients. Last week, the firm launched a 'Data Directory', to help marketers create and optimize custom audiences; activate programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment.

The acquiring group is led by Golden Gate Capital and has agreed to pay Neustar shareholders $33.50 per share in cash, representing a premium of 45% of its closing stock priced on November 11th. The deal if approved should close no later than September 2017.

Lisa Hook (pictured), Neustar's President and CEO, comments: 'Golden Gate Capital and GIC offered us a compelling opportunity to continue to invest and pursue long-term growth with operational flexibility, and we look forward to working with these two sophisticated investors. Importantly, customers, employees and partners will continue to benefit as we execute against our strategy'.

Web site: www.neustar.biz .