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CyberAlert Rebrands as Glean.info, Revamps Product
US on- and off-line media monitoring and measurement company CyberAlert LLC has rebranded as Glean.info, at the same time releasing a thorough upgrade to its suite of services.
The firm, which has bases in Stratford, CT and Durham, NH, said the term 'cyber' had 'become associated with computer hacking'. CEO Doug Chapin says the new 'glean dot info' brand reflects enhanced capabilities, high-quality data and analytics, and comments: 'As part of the rebranding, we have developed a totally new and fully-integrated dashboard with dozens of new metrics for news and social media and a very easy to use interface that delivers businesses and non-profits today's most advanced media measurement with customized analytics'.
CyberAlert was founded almost 20 years ago by PR veteran William J. Comcowich, who now serves as an advisor and board member, and says the latest upgrade is 'by far the most sweeping and innovative in the company's history'. The new dashboard integrates news, social media and owned media to offer insights on 'the full range of corporate communications' - including traditional media. The company employs human analysts who assess news and social media mentions for 'sentiment, messages, prominence, dominance and other qualitative factors requested by clients'.
Coverage includes online news, print news, US TV and radio news, and worldwide social media. The online news component monitors 65,000+ news sources worldwide in 191 countries in over 300 languages; and the system monitors more than 90 million blogs, plus Facebook, Twitter and LinkedIn as standard - others including Pinterest, Instagram and Snapchat can be added on client request at additional charge. Features also include an executive news brief providing a concise 5 to 10-minute summary, and a two-year media archive.
Web site: www.glean.info .
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