Acxiom and Verve Link for Location-Based Insights

In the US, enterprise data and analytics software firm Acxiom and location-powered mobile marketing firm Verve announced a partnership to offer enhanced location-based targeting of mobile consumers.

Verve will be added to Acxiom's publisher partner network, allowing the latter's clients to integrate Verve's proprietary location intelligence into campaigns. Additionally, Verve clients will be able to create location-based mobile experiences on the firm's platform, using Acxiom's third-party data optimized by its AbiliTec technology, which helps unify online and off-line data from disparate sources.

Tom Kenney (pictured), President and CEO at Verve, comments: 'We are thrilled to work with Acxiom on a deeper level and access their world-class data to help our clients execute mobile campaigns based on location intelligence and imaginative creative experiences. This partnership will elevate advertisers' location-powered mobile strategies, amplifying their ability to drive sales by reaching mobile consumers in innovative new ways'.

Web sites: www.vervemobile.com and www.acxiom.com .