Xaxis Names Castillo President, Latin America

In Miami, WPP's audience profiling and targeting division Xaxis has promoted Erik Castillo to the role of President, Latin America.

Xaxis was formed in 2011, promising clients the 'world's largest pool of audience profiles'. Castillo (pictured) joined two years ago as Market Director Latam, overseeing regional offices in Miami, Puerto Rico, Peru and Chile. He was previously Regional Digital Director for Publicis-owned Starcom Mediavest Group, managing a team of 27 based in Argentina. Earlier, he was a director at IAB Peru, and Country Manager for Starcom-owned Pixel Peru.

In his new role, Castillo is responsible for guiding company operations across the region with a focus on client development, product innovation, and growth for the company's recently acquired digital retail unit, Triad Retail Media.

Nicolas Bidon, Global President of Xaxis, comments: 'Erik has been a phenomenal evangelist for the programmatic industry in Latin America, helping to significantly expand adoption of audience-based media buying among the region's largest advertisers. I would like to congratulate him on his new role and look forward to his continued leadership in growing the Xaxis business across Latin America'.

Web site: www.xaxis.com .