Eyeota Strikes B2B Profiling Deal

Audience profiling specialist Eyeota has announced a deal with b2b-focused data marketplace Pacific Data Partners, to allow clients to target business audiences.

Eyeota already has consumer-oriented partnerships with Kantar, Ipsos and GfK, among others, but the new agreement promises a more comprehensive audience solution for b2b marketers.

Pacific bills itself as 'the largest B2B-focused data marketplace', with more than 700 distinct data sets containing more than 50 billion records, and data in some cases going back forty years. Data comes from sources including technology companies, credit bureaus and government agencies at local, state and federal levels - and includes occupation and seniority, business sector and size, hardware and software profiles. Coverage includes North and South America, Europe and Asia. Clients can also integrate their own customer data to build custom segments.

Pacific's CEO Pieter de Temmerman comments: 'From a data perspective, B2B marketing has not yet reached its full potential. Understanding who your business customers are and being able to have a personalized conversation has been hampered by the lack of interconnected data'. Kevin Tan (pictured), CEO and MD of the Americas at Eyeota, says Pacific provides 'unmatched reach and a variety of B2B data assets for activation in marketing, sales and analytics'.

The partners are online at www.eyeota.com and www.pacificdatapartners.com .