koji Launches snapshot Grocery Data Service

Australian retail research firm koji has launched a data-as-a-service tool called snapshot, to deliver transactional grocery data to FMCG brand marketers and help them better understand basket share, customer demographics and in-store behaviour.

Founded in 2011 by former Synovate directors Mike Cassidy and Chris Ovenden, koji partners with businesses to uncover and influence their customer journeys - from identifying and understanding customer segments, to optimising engagement before, during and after their purchase. Offering a choice of product or category-specific data reports, the new snapshot tool has been developed using grocery point-of-sale and loyalty data from data exchange company Data Republic. Client can see how specific products are bought (eg day, time, impact of price promotions, what else is in the basket with their products), shopper demographics, and comparative purchasing behaviour across multiple geographic locations.

Cassidy comments: 'For too long, basket data has been difficult and often prohibitively expensive to come by. snapshot puts the most significant FMCG data insights straight into the hands of brand marketers and with this meaningful data, they can take commercial actions that can have immediate and positive business impact. Our partnership with Data Republic has been pivotal in building such a robust offering that is centred on the data insights that FMCG marketers really value'.

Web sites: www.koji-mr.com and www.datarepublic.io .