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AOL Data Partnerships Boost ONE Platform
Data solutions company DoubleVerify (DV) is expanding its relationship with AOL with the integration of its ad quality data into the veteran online company's ONE advertiser and publisher platform. Meanwhile AOL has also added location data from Adsquare.
The deal gives advertisers access to a full set of DV data solutions including Authentic Impression, adding information on brand safety, fraud and viewability to aid their real-time bidding and ad targeting.
Tim Mahlman, President, Platforms at AOL said the integration is 'a natural step' for the company, adding: 'We aim to be an agnostic platform that offers the best-in-breed technology partners for our clients to leverage... DoubleVerify is a leader in the marketplace and we are thrilled to work with them further to drive trust and accountability'. Wayne Gattinella, DV's President and CEO, says his firm's is 'the most robust pre-bid targeting solution in the marketplace'. Customers of both companies can take advantage of the integration straight away.
Web site: www.doubleverify.com .
Separately, AOL has announced an agreement with mobile data exchange Adsquare, further enhancing AOL ONE's targeting capabilities with location and purchase data from eleven key European markets plus the USA.
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