Eyeview Hires TiVo's Brian Katz for TV Insights Role

In New York, video ad technology platform Eyeview has hired former TiVo SVP Brian Katz as Vice President, Advanced TV Insights & Strategy.

Eyeview, which also has offices in LA, Detroit and Chicago, offers the VideoIQ platform, which combines consumer, brand and retail data to programmatically deliver one-to-one personalized video. The platform can be provided as a managed service by Eyeview's team of analysts, video producers, and campaign experts, or through a self-service interface.

Katz (pictured) joins with more than twenty years' experience in cable, digital, and broadcast. Most recently, he served as SVP of Audience & Purchaser Insights at TiVo, and before this he held senior research positions at Oxygen Media / NBC Universal's cable and distribution units, and Paramount Pictures.

In his new role, Katz will lead and execute custom advanced TV solutions for Eyeview's retail, CPG, auto and travel clients. CRO Jason Baadsgaard comments: 'Our clients want to do more with addressable TV, but feel it is way too complicated and cumbersome. Brian's expertise makes him a great client-facing advocate for marketers looking to engage, learn and expand their TV options'.

Web site: www.eyeviewdigital.com .