Launch of Mobile Targeting Solution SITO LABS

In the US, engagement platform SITO Mobile has launched a mobile marketing solution, allowing users to analyze and target consumers.

The firm says its marketing platform provides access to more than 98% of US and Canadian mobile consumers via more than 200,000 popular apps. In addition, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms.

The new SITO LABS solution (Location Audience Behavioral Sciences) has been launched to help clients generate revenue from data about consumers' location and their interactions with mobile devices as they move through their day. It also taps into the company's location-based dataset to provide advertisers with additional information about the efficacy of their targeting and conversion efforts.

Jon Lowen (pictured), EVP of Operations and Product Development says the launch is a first step towards 'productizing and monetizing its owned-and-operated data asset', and part of a broader effort to leverage the complementary value of its DMP and location-based mobile data. He concludes: 'SITO LABS offers our clients an end-to-end marketing and advertising solution that provides increased performance and one platform on which to plan, execute and measure media spend'.

Web site: www.sitomobile.com .