SIGMA Marketing Insights Expands to Boston

In the US, Rochester, NY-based big data analytics specialist SIGMA Marketing Insights has expanded to the Boston area, with the opening of an office in Rockland, MA.

The company offers a range of analytics, strategy and marketing technology solutions, with a team of data scientists converting big data into customer insights. As part of its expansion, the firm has also recruited database marketing veteran Gregg Sullivan to lead its efforts in this new market.

CEO Stefan Willimann (pictured) comments: 'While we did consider several major markets in our efforts to expand our footprint on the east coast, our research repeatedly pointed to the innovative city of Boston for this expansion. We are very fortunate to have our headquarters in Rochester, where we have access to a distinct concentration of the best data scientist in the business and where we can grow our team with talent entering the workforce from nearby schools like Rochester Institute of Technology and The University of Rochester'.

Web site: www.sigmamarketing.com .