Kantar Millward Brown Names AsiaPac Head of Media

Kantar Millward Brown has appointed Pablo Gómez Martínez as Head of Media for Asia Pacific. He rejoins the firm to take up the Singapore-based role in May.

Martínez (pictured) joins from IPG Mediabrands, where he served as Regional Communications Planning Director, APAC Region. Prior to this, he worked for Universal McCann as Strategy and Research Director, and he worked for Millward Brown in Spain and London between 2003 and 2011.

In his new role, Martinez will lead the regional teams for brand, marketing and media performance, across digital and non-digital channels. He replaces Mark Henning, who was previously Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP); and is now Executive Director for Media and Digital for Kantar in Australia.

Gonzalo Fuentes, Kantar CEO of Global Media and Digital Practice, comments: 'Pablo has fantastic experience in advising clients on their media and digital strategies across the region. He has worked with a host of multinational businesses to develop new research methods that provide the key insights needed to make critical business decisions. We're excited to be welcoming Pablo back to Kantar Millward Brown'.

Web site: www.millwardbrown.com .