IPG Mediabrands Names First Chief Data Officer

Interpublic innovation arm IPG Mediabrands has appointed Arun Kumar as its first Chief Data & Marketing Technology Officer. He takes up the new position alongside his existing role managing global operations at sister company Cadreon, which focuses on data, tech, insights and activation.

Kumar (pictured) joined Cadreon in 2014, and most recently served as its Global President, overseeing the growth of its product suite, building proprietary tools and products, and negotiating strategic partnerships. Prior to this, he was Global Market Head of Mediabrands' MAP (Media Audience Platform), before which he worked for Aegis as CEO and then Director - Digital Operations, Asia Pacific; and he held director-level roles at Isobar, Starcom and MPG.

In his new position, Kumar will focus on the development and management of the group's data, technology and applications; while playing a key role in developing platforms and products, and overseeing the Mediabrands Insights and Technology divisions. He will report to Philippe Krakowsky, Chairman of IPG Mediabrands and Chief Strategy Officer for IPG.

Michael Roth, Chairman and CEO of Interpublic, comments: 'Given the tremendous progress Arun and his teams at Cadreon have made in recent years, and his exceptional knowledge of the data and technology space, we're excited to have him take on this important new role. By partnering him with Philippe, whose technical strength is matched by his breath of knowledge about the industry and deep connections throughout the entire IPG portfolio, we believe that we can significantly advance our efforts to bring greater accountability to all of the solutions we deliver on behalf of our clients'.

Web site: www.ipgmediabrands.com .