IAB Names Kuist as SVP of Research and Impact

In New York, the Interactive Advertising Bureau (IAB) has hired media industry exec Chris Kuist as Senior Vice President of Research and Impact, to lead its initiatives around media measurement and ad effectiveness.

Kuist (pictured) previously served as VP of Insights and Innovation at IBM-owned The Weather Company. Before this, he was Senior Director of Digital Research at Viacom, and worked for Viacom's youth entertainment brand MTV as Senior Manager at MTV Networks Digital, Manager of Ad Sales Research, and Senior Analyst of Audience Research.

In his new role, Kuist will help publishers, agencies, and brands understand how people behave, react, and interact in a broad range of digital environments - particularly on mobile devices. He will work closely with IAB senior management to guide efforts that explore the future of interactive marketing, including the impact of new technologies such as AI, VR, and AR.

President and CEO Randall Rothenberg comments: 'Market-making insights can be found at the intersection of research, data, and measurement. It's a new game that requires real-world industry experience, fresh ideas and critical thinking - all of which Chris Kuist brings to the table. He will play a pivotal role in heralding the next era of media research, ensuring that IAB research initiatives deliver insights that have the power to drive more ad dollars to digital'.

Web site: www.iab.com .