GfK's Stillwell Launches InsightB2B

In the UK, former GfK director Andy Stillwell has launched a specialist business-to-business market research agency called InsightB2B, which will integrate market data with analysis of buyer behaviour.

Stillwell (pictured) spent nearly fifteen years at GfK, latterly as Head of B2B in the firm's Innovation division whose offer includes market sizing, segmentation, concept testing, pricing optimisation and forecasting. Earlier, he was Divisional Director B2B and Technology in the GfK Market Opportunity & Innovation division.

The new firm will focus on analysis of the buyer: their behaviour, needs, challenges and goals, and their decision-making behaviour.

Stillwell says of the launch: 'InsightB2B brings together data from three dimensions - macro-economic trends, market analysis, and buyer behaviour - combining methodologies and data sources to provide original and actionable insights. The business delivers full-service B2B market research, freelance consultancy, and advisory services'.

Web site: www.insightb2b.co.uk .