MRC Accredits Nielsen Third-Party Integrations

Nielsen has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat. The awards cover desktop display and video viewable GRP estimates in Digital Ad Ratings for age 13+ demographics.

Last summer, Nielsen announced it would be integrating viewability measurement from multiple providers such as DoubleVerify, Integral Ad Science, and Moat with its Digital Ad Ratings service. It now says the tool, which has been MRC-accredited since 2011, is the first digital audience measurement solution to be accredited for integrations with multiple viewability providers across display and video advertising. Through these third party integrations, clients can access viewable, valid, demographic metrics within Nielsen Digital Ad Ratings or within the reporting dashboard of their choosing.

David Wong (pictured), SVP of Digital Product Leadership, comments: 'With growing calls for transparency in the digital ad market, this latest accreditation of two of Nielsen's viewability solutions affirms our commitment to providing clients with independent measurement they can trust. We look forward to continuing to work with our viewability providers to offer clients solutions to navigate this dynamic industry and transact with confidence'.

Web site: www.nielsen.com .