Pricing Intell Firm Market Track Buys Rival 360pi

Pricing intelligence specialist Market Track has acquired Ottawa-based competitor 360pi for an undisclosed sum.

360pi's technology platform uses AI-based product matching to track more than 40 million products daily across more than 200,000 brands. The firm recently launched a 'Digital Shelf' solution which delivers shopper demand metrics and eCommerce market share; and compares a brand's own product, pricing, promotion and placement effectiveness with that of competitors.

Alexander Rink, CEO of 360pi, says the firms' collective capabilities will deliver 'unparalleled' price, product and channel visibility. Dennis Moore, CEO of Market Track says the deal furthers the company's mission to create 'the most comprehensive view of online competitive intelligence'. He adds: 'when coupled with Market Track's rich portfolio of existing solutions, 360pi's technology will provide customers with the tools they need to grow revenue, enhance margins, and expand market share'.

Web sites: www.markettrack.com and www.360pi.com .