Kochava Launches Free App Analytics Platform

US-based mobile campaign analyst Kochava has launched a no-cost app analytics platform, through which users can track consumers' mobile behaviour throughout the entire campaign lifecycle.

Kochava's mobile attribution platform provides advertisers with real-time visualization of campaign data, from initial launch through conversion and lifetime value reporting. The new Free App Analytics platform (FAA) has been developed to help mobile marketers understand user engagement and the audience journey; and enable them to correlate impact and adjust campaigns when new audience opportunities arise. In addition, the platform allows for discovery of new networks based on filters such as geography, region, creative type, pricing and more. Users also have access to the Kochava Collective mobile data marketplace, containing information about more than one billion unique devices.

CEO Charles Manning (pictured) comments: 'We wanted to reach marketers who were interested in unbiased measurement tools but also were sensitive to pricing due to budget constraints. By offering a free version of our product, we see FAA as a way to both assist smaller app developers in their growth and prepare them for eventual transition to our enterprise platform'.

As part of the launch, industry veteran David Zemke has joined the team from game industry real-time analytics specialist deltaDNA, where he served as VP Business Development.

Web site: www.kochava.com .