HAVI Launches Restaurant Promotion Insight Platform

In Chicago, chain management specialist HAVI has launched a platform for the restaurant industry, which uses real-time analytics to deliver insight into a business's promotions.

The new cloud-based Prescriptive Marketing Platform combines marketing and point of sale data, machine learning infrastructure, and HAVI's 40-year history of analyzing and forecasting foodservice-specific data. Users can enter data such as menu items and tactics to forecast sales and simulate LTO (limited time offers) and promotion performance. The tool also recommends optimal LTOs and promotions to fill gaps in marketing calendars to meet sales goals. Data can be analyzed nationally, and at the regional and local restaurant level.

Kristin Kranias (pictured), SVP, Analytics Solutions, comments: 'Too often, marketing teams at QSR (quick serve restaurant) and fast casual restaurants base decisions about their marketing campaigns on instinct instead of analytics because the data is not readily available. HAVI's Prescriptive Marketing Platform takes the guesswork out of planning LTOs and promotions, so restaurant marketers can plan their annual and short-term marketing calendars with confidence and optimize the success of their campaigns'.

Web site: www.havi.com .