Former Webtrends CEO Alex Yoder Joins Merkle

Former Webtrends CEO Alex Yoder has joined consumer insights and analytics specialist Merkle, as Executive Vice President, Analytics. In his new role Yoder is responsible for expanding the firm's media, audience, and experience analytics capabilities.

For the past nearly two years, Yoder (pictured) was CEO of targeting and media measurement platform Trueffect, before which, he served as CEO, Americas of media and marketing insights specialist Ebiquity; he spent five years as CEO of digital analytics specialist Webtrends; and he was VP of Sales at behavioural targeting software firm Touch Clarity.

Craig Dempster, Merkle's Global Services Leader, comments: 'As Merkle continues to expand its analytics capabilities, Alex's strong reputation in the industry and proven track record of success make him uniquely qualified to further scale Merkle's analytic prowess.'

Web site: www.merkleinc.com .