Gauge Launches Targeted Audience Feedback App

In the US, marketing technology company Gauge Insights has partnered with data collection firm Focus Pointe Global, to launch a mobile app through which brands can create customized MR campaigns, and get feedback from hundreds of targets within minutes.

Called simply 'Gauge', the app has been designed to help provide product feedback on new concepts, package designs, ad campaigns and branding, in exchange for points, which consumers can redeem for gift cards inside the app. In addition, Gauge's technology will help power Focus Pointe's recently launched FPG Think Tank, which brings together members of its 1.5 million opt-in participant panel to share ideas and opinions for clients. Gauge in turn will use Focus Pointe's existing respondent panel to grow its user pool.

Jonathan Allen (pictured), founder and CEO of Gauge Insights, says the partnership with FPG 'not only helps us to validate our market, but also allows us to learn from one of the leading market research firms in the country while rapidly iterating our product'.

Web sites: www.gaugeinsights.com and www.focuspointeglobal.com .