Fuller Research Group Gets... Fuller

In the UK, AQR board member and former Razor Research and TNS exec Lydia Fuller has formed a new full service qual and quant agency, Full Colour Research, based in Manchester.

Fuller spent three and a half years at Razor, latterly as a Director, and left last autumn. Prior to this she spent a similar time at TNS RI and then a brief spell at Spring Research. Her early MR experience was in field: between 2002 and 2009 she was a Studio Co-Ordinator at Aspect Viewing Facilities and a Field Manager at Acumen Fieldwork.

The new company is part of the Fuller Research Group, of which Acumen and Aspect form part alongside respondent recruitment specialist Research Opinions. Full Colour will place an emphasis on 'evolving traditional methodologies and working in ways that are transparent and immersive', and promises to 'energise business with commercially actionable results'. Adds Fuller: 'We're a research agency that designs research solutions from the perspective of the people we're researching - speaking to people in their language and on their platforms. It's something I've been passionate about for a long time and I'm thrilled to now see it come to fruition'.

Web sites: www.fullerresearchgroup.com and www.fullcolourresearch.com .