Partner Data Feeds New Nielsen Connected System

Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies.

The firm describes the Nielsen Connected System as 'the FMCG industry's first truly open, cloud-based and highly scalable technology platform', and says uses include planning, simulation, and activation. Client data from a growing number of partners is integrated with the firm's own retail POS, consumer panel, e-commerce, fresh food and cross platform media data, with data sets 'easily accessed via APIs and connectors'. Nielsen promises 'a new class of visual and intuitive applications'.

Announcing the launch at the 'CoNEXTions' Conference in Los Angeles, CA, Global President and COO Steve Hasker (pictured) described the System as 'the next generation of interconnectivity' and 'a direct response to the changes and shifts happening in the FMCG and retail industry'. He added: 'We will continue to build and evolve our system over time, and look forward to announcing new features over the next year'.

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