Pureprofile Partners with Branded Research

Australian-owned data analysis and programmatic media company Pureprofile has partnered with Branded Research Inc., gaining access to and enhancing the latter's panel of 1.7 million consumer research profiles in the US, UK and Canada.

Pureprofile acquired media trading group Sparc Media two years ago, at the same time closing a funding round and going through IPO - since when it has continued to spend, buying assets from Effective Measure and picking up lead generation firm Cohort Holdings last year. The firm gathers data including consumer profiles, attitudes, sentiment and advertising engagement, helping clients with programmatic media, digital publishing and market research. Branded offers online and quant sample solutions.

Branded, which yesterday launched a new direct payment feature for US panelists, offers online and quant sample solutions making use of trusted social media communities. Pureprofile will now provide longitudinal profiling, insights and programmatic media technology to the Branded consumer base.

Paul Chan, Founder and CEO of Pureprofile says the rich insights available through the combined platforms will 'allow brands to connect with target customers who are truly interested in hearing from them'. He comments: 'It was very important for Pureprofile to find a consumer focused partner that offered significant scale. The partnership with Branded and its 1.7 million panel members provides the opportunity to leverage our investment in our proprietary profiling technology to enrich them into high value profiles'.

Branded Inc. CEO Matt Gaffney adds: 'A good partner shares similar sensibilities. Pureprofile's continued commitment to building a first class product, combined with their proven track record as a multi-faceted insights company, aligns perfectly with our approach at Branded, particularly as we evolve ourselves as a comprehensive data collection platform'.

Web sites: www.brinc.co and www.pureprofile.com .