Viewpoint Hires Social Research Team Leader

In the UK, field and viewing studio business Viewpoint has appointed former Ipsos MORI exec Fiona Nolan as Senior Manager in charge of its Social Research team.

Owned by BDRC Group, Viewpoint recruits for qual methods such as traditional face-to-face and online groups, workshops, depths, usability interviews and accompanied shops. The firm's London-based facility, which includes an in-house telephone unit, also offers quant methodologies such as hall tests, exit interviews, store study days, and mystery shopping. Its studios are based in Sunbury-on-Thames in Surrey, and the firm also offers access to a sister viewing facility Holborn Focus in central London.

Nolan joins after more than fifteen years at Ipsos MORI, where she most recently served as Head of Qualitative and KIT Fieldwork (key influencer tracking). In her new role, she will lead a team covering areas such as children/youth, central and local government, charities, environment, hard-to-reach, and the socially excluded.

Commenting on the appointment, MD 14068>Gale Blears said: 'I am delighted that Fiona is joining our team. It's like finding the perfect peg for the round hole. I am sure her knowledge and experience will help drive Viewpoint forward in social research. Plus, her vitality and personality are a wonderful fit for the Viewpoint team'.

Web site: www.viewpointservices.com .