Eyeota Integrates Profiles with Native Ad Platform

Audience data specialist Eyeota has partnered with native advertising tech platform Nativo to offer clients help using audience data to optimize native and content advertising campaigns worldwide.

Nativo's ad tech platform helps advertisers and publishers to scale, automate and measure native ads; while Eyeota develops billions of unique user profiles for use in ad targeting and monetization of audiences - based on preferences and interests across topics including technology, health, finance, B2B, social media and politics. The firms say making these profiles available on Nativo's platform will help publishers, marketers and advertisers to create 'more compelling and even more relevant online experiences for consumers'.

Eyeota has existing partnerships with YouGov, GfK, Kantar Media, Ipsos and Oracle.

Nativo CEO Justin Choi (pictured) comments: 'Through our partnership, brands will now reap the benefits of significantly increased content-to-conversion by reaching more relevant consumers with our proven native executions'.

Kevin Tan, CEO and co-founder of Eyeota, says: 'Nativo's platform delivers a proven solution for marketers and advertisers to serve relevant branded content and ads to consumers. Adding an audience data layer to their marketing strategy helps them improve their understanding of customers and their interests'.

The partners are on the web at www.eyeota.com and www.nativo.com .