Panel and Sample Firm Innovate MR Opens in London

US-based on-demand panel and sample company Innovate MR has opened an office in London, where it has appointed Brendan Russell to supervise its European sales strategy.

Launched in 2014 by uSamp co-founders Matt Dusig and Gregg Lavin, and former colleague George Llorens, Innovate enables clients to pinpoint global panelists on demand and delivers sample via connected APIs. The firm now has 50 employees globally, working from offices in Los Angeles, New York and New Delhi.

Russell (pictured) joins as Sales Director for the EMEA region, having most recently served as Customer Success Director for 3-D virtual store research specialist InContext Solutions, responsible for supporting a wide base of clientele throughout Europe. Prior to this, he was Group Account Director at Toluna, and a Research Manager at Harris Interactive, having begun his research career at RONIN.

Commenting on the London launch, Llorens said: 'Our company has been servicing a variety of clients in Europe since our inception. Appointing Brendan to this role and building out a local presence in the region further reinforces our commitment to our clients, who will benefit from the immense value and expertise that Brendan brings to Innovate. We are thrilled to grow our presence throughout Europe'.

Web site: www.innovatemr.com .